First class outfit for Pi Media Player

Dec 16, 2014

The prestigious brand Gieves & Hawkes has opted for modern digital signage to promote his high-quality tailoring and ready to wear clothing. You will find now in London’s most prestigious department store a digital window display delivered by AVMI, global integrator of retail digital media solutions, with solutions from INSM and TinyGreenPC.

The video wall uses three professional grade ultra slim 46” screens with impressive high resolution and barely visible bezels, mounted portrait side by side. These are powered by a professional digital signage platform from INSM and utilise an Aperture powered by one of our Raspberry Pi Media Player.


Aperture was developed by Silver Curve, a leading digital signage software developer, to enable high end performance at a low cost and extremely low power consumption. A key feature of this system is that Gieves & Hawkes can easily manage the flow of content on the screen and change it remotely, which is of crucial importance given the prime location of the technology.

The digital screens have allowed Gieves & Hawkes to present their unique film featuring the Autumn/Winter 14 season and enhance their presence in a leading department store, affirming their global reputation as one of the leading menswear and tailoring brands in the world.

Sam Thompson, IT Manager UK for Gieves & Hawkes commented “We have experimented with digital signage before but this is the first time we have implemented a complete solution. AVMI were able to take this simple yet effective approach and work quickly turning the initial vision into a reality. We have been able to incorporate this digital element in a way that blends with the traditional design yet brings our retail estate in line with more modern consumers.”